Million Hearts for Haiti Campaign: The Origin
Wednesday, 9 February 2011

PHOTOGRAPHY BY EDWARD ADDEO


February 14th is only days away, so we understand that your world has already been flooded with fluffy heart messaging. Which is exactly why we wanted to take a minute and talk to you about a whole new way to express your love and bare your heart. The Urban Zen Foundation is joining a campaign called, “Million Hearts for Haiti.” Once we learned about the soul and mission behind this extraordinary movement fueled by The HAND/EYE Fund, we knew we needed to be a part of it. We invite you to read this inspired article from HandEyeMagazine.com. When you know what we know, we know you’ll be struck too:

This article was written by Rebecca Schiller for HandEyeMagazine.com

Valentine’s Day is almost here and if you’re searching for a special gift for your beloved, consider expressing your heart-filled love with a simple hand-carved stone heart made by Haitian artisans, who are an instrumental part of a very important fund-raising program, “Million Hearts for Haiti.” The goal behind “Million Hearts for Haiti” is to sell one million stone hearts, all hand-carved, and by doing so to raise $1 million for the HAND/EYE Fund Artisans Grants for Haiti program.

The program is the brainchild of Tesoros Trading founder Jonathan Williams, whose business had just begun to import Haitian craft when the January 2010 earthquake struck. “I couldn’t sleep at night without doing something to help,” reports Williams. “Tesoros Trading was working a great deal with the stone carvers of Cormier, near Leogane. When I learned that nearly all of them had lost their houses as a result of the tremor, I acted quickly to donate money to have decent houses built as soon as possible.”

But Williams wasn’t content to stop there. He presented the idea for “Million Hearts for Haiti” to his fellow HAND/EYE Fund artisan grants committee members and a program was born. Tesoros Trading donates the proceeds from Haitian heart sales to the HAND/EYE Fund; their donations total well over $80,000. Tesoros was also instrumental in the HAND/EYE Fund booth at the 2010 Santa Fe International Folk Art market, which raised over $30,000 to help Haitian artisans. Seattle’s Greater Good Foundation donated over $20,000, as well.

Grants monies have been already distributed to help with artisan feeding programs, to establish a raw materials bank for bead and sequin artists, to purchase sewing equipment, and more. We are working directly with artisan groups to fill out the paperwork for future grants. Addressing basic needs is necessary in Haiti, so artisan housing and health are being addressed, as well as needs for materials, equipment, and design and marketing assistance.

In Cormier, Tesoros’ new houses will be hurricane-proofed with HAND/EYE funds. We are also developing a matching funds program so that more artisans can earn new housing. Once an artisan saves $1500, HAND/EYE will match the monies, and a pre-fabricated house will be sent to Cormier and constructed. Jonathan is also developing a tool bank concept to help the carvers with better tools.

Though Cormier is just a two-hour drive from the capitol, it is a world away in terms of lifestyle. The river that runs through the settlements that make up the village is broad and clean.  The woods high up on the riverbanks are tranquil. Preserving jobs in these rural locations means that the men and women of Cormier can stay put and earn decent livings, rather than move to crowded Port au Prince, where approximately thirty-five percent of the Haitian population already lives.  Many rural Haitians are nonetheless forced to move when their hometown shows zero promise of cash income.

Stay tuned for exciting updates on The Urban Zen Foundation’s special contribution to “Million Hearts for Haiti.”
Learn more about Urban Zen’s HELP HAITI Benefit with Ben Stiller, Eddie Murphy, Brett Ratner & Russell Simmons

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